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The growing complexity of European packaging regulations presents significant challenges for businesses. Circular Pro – the new platform from the corporate group that also includes Reclay – significantly reduces the administrative burden for obligated companies and simplifies compliance with complex legal requirements across Europe. The innovative technology has now launched its international roll-out in Austria.
International companies exporting products to Austria can now fulfil their legal obligations under the Extended Producer Responsibility (EPR) framework entirely digitally. Circular Pro offers a single platform that combines packaging licensing, Authorised Representative services and expert consulting – all with substantially reduced bureaucratic effort.
A digital solution for complex requirements
For many companies, meeting the legal obligations arising from EPR rules in Austria has so far involved a high administrative workload and often uncertain processes. Circular Pro removes this complexity and ensures full and straightforward compliance.
“We are convinced that companies facing the complex and often opaque requirements of producer responsibility and the circular economy need a simple, centralised solution,” says Christian Abl, CEO of Circular Pro GmbH and also Managing Director at Reclay. “Our platform offers fully digitised processes combined with genuine international expertise, enabling a fast, efficient and legally compliant approach.”
Successful start during soft launch
In its soft launch phase in early 2025, several hundred companies began using the platform, generating a six-figure turnover. Among Circular Pro’s satisfied clients is Uniprox GmbH & Co. KG, part of the Bauerfeind Group.
“Working with Circular Pro has greatly helped us over the past months, particularly in the Austrian market, to navigate the complexity of EPR and tackle our obligations,” says Nicole Ruttmann, Regulatory Affairs Manager in Product and Regulatory Management at Uniprox GmbH & Co. KG.
The Bauerfeind Group company specialises in the development, manufacturing, and distribution of orthopaedic devices and, via Circular Pro, manages processes including the licensing of packaging volumes placed on the market in Austria. Uniprox will continue to rely on the support and services offered on the platform in the future. “We look forward to continuing our successful collaboration in the years ahead, and with Circular Pro’s offering, we are well positioned,” adds Ruttmann.
Complete EPR service for the Austrian market
Following a successful soft launch, Circular Pro now enables companies from around the world to licence their packaging volumes in Austria in compliance with local regulations, appoint an Authorised Representative to meet obligations without having a registered office in Austria, and receive expert advice on a wide range of relevant aspects of producer responsibility and the circular economy.
A particular advantage is speed: users can complete packaging licensing in Austria via Circular Pro in less than 10 minutes – fast, digital and legally compliant. An integrated compliance monitoring tool provides real-time visibility of outstanding obligations and potential risks, helping to prevent violations and costly penalties.
Circular Pro is far more than a compliance platform: Reclay will also use the platform to deliver licensing services in an even more digital and innovative way. At the same time, Circular Pro is deliberately opening up to external providers and partners who can contribute their services in the field of circular economy. This makes Circular Pro a true digital “one-stop shop for the circular economy”.
Expanded European availability
In addition to Austria, Circular Pro already provides services in many other EU countries. Looking ahead, the platform aims to allow companies to manage all their EPR obligations across the entire European Union fully digitally – centralised, efficient and legally compliant, regardless of the individual market.
With over 20 years’ experience in EPR compliance in Europe and worldwide, a fully digital signing process, multilingual 24/7 support and access to other European markets, Circular Pro is the ideal solution for companies seeking to manage their compliance professionally and sustainably.
